TECHNICAL SKILLS

Artificial Intelligence: Open AI Developer Platform | Dify | Prompt Engineering

PRODUCT MANAGEMENT / MARKETING EXPERIENCE

WebMD – Medscape @ New York, New York, USA | Nov 2021 – Present

Artificial Intelligence, Web & Mobile Product Manager – User Growth, Acquisition & Engagement

Develops product strategy roadmaps, leads product development, and prioritizes initiatives impacting Objectives & Key Results, working cross-functionally with marketing, data science, analysts, legal, design, and engineering teams.
Reduced tickets by 45% by building and prototyping AI chatbots to assist HR and IT departments address department-related queries and product teams with queries related to technical product requirements, whilst developing AI playbooks.
Introduced a real-time validation feature via API integration that identified 26% of real-time users as verified healthcare providers to enhance targeted ad monetization and reduce the number of incomplete user accounts by 10%.
·Revamped the First-Peak-Free widget user experience, increasing conversion of anonymous traffic to registered by 2% and logged-in users by 3%, and led A/B testing and experimentation to further increase overall conversion by 1%.
Facilitates alignment with executive leadership and technical and non-technical stakeholders to drive consensus and ensure successful product launches and applies the product design framework and agile methodology to achieve product-market fit.
Constructs dashboards, defines success metrics, tracks key performance indicators, and conducts qualitative and quantitative research and analysis to drive data-driven decision-making and optimize user experiences.
Led the implementation of HIPAA security measures for a generative Artificial Intelligence notetaking tool for physicians, and oversaw the integration of user data and CCPA and GDPR consents ensuring compliance, user privacy, and data security.
Initiated a culture of thorough documentation within the team, establishing clear guidelines for defining objectives, product requirements, Key Performance Indicators, epics, user stories, tasks, and test/edge cases in Product Requirement Documents.

Fahrenheit Pharmaceuticals @ Singapore, Singapore | Sep 2020 - Sep 2021

Senior Product Marketing Manager – Website & E-commerce Management

Initiated an overhaul of online sales channels, resulting in a 40% increase in sales and a 5% growth in website traffic, employing keyword research and SEO techniques to optimize the store and product description pages.
Designed and implemented the company's first data architecture, leveraging Google Data Studio to consolidate and organize sales data and presented insights to the CEO to inform marketing and sales strategies and enhance product positioning.
Led A/B testing initiatives and orchestrated marketing campaigns across Facebook Ads and Google Ads platforms to drive user engagement and increase brand visibility.
Gathered customer psychology, pain points, and behavior to conduct a comprehensive segmentation and positioning analysis on the product portfolio, informing strategic decision-making and driving product innovation.
Conducted thorough market and user research and analysis to identify emerging trends, consumer preferences, opportunities, and competitive landscape within the Over-The-Counter products and Ethical medication space.

Tokopedia @ Jakarta, Indonesia | Oct 2018 – Sep 2020

E-Commerce Product Manager – Seller Platform, User Onboarding and Subscriptions

Increased revenue to merchants’ stores by 3% by introducing a purchase again and subscription model feature that enabled merchants to receive consistent income sources and consumers to transact more seamlessly.
Enhanced sustained monthly sales by 1% for merchants by engaging and educating them on advertising and marketing tools to increase traffic and sales to their stores.
Revamped the user onboarding and registration processes, resulting in $2,000 monthly cost savings and a 90% reduction in registration errors, and implemented strategic changes to store and product policies for user database efficiency.
Played a pivotal role in driving a 2% increase in subscriptions to premium seller tools and driving business revenue, through the implementation of a revised freemium model and facilitating the transition from a subscription to a commission model.
Created onboarding journeys, incorporating the use of emails and in-app notifications to engage and educate merchants and Go-To-Market strategies, executing such in collaboration with Product Marketing, Sales, and Customer Success.
Established standards for PRDs and conducted internal workshops to train associate product managers on crafting detailed product requirements documents to enhance stakeholder communication.
Led a team comprising 2 product designers and researchers, 2 full-stack front-end and back-end developers, 1 Android developer, 1 iOS developer, 1 web and mobile developer, and 3 quality assurance developers across various project phases.

EDUCATION

New York University @ New York, New York, USA | Sep 2021 – Dec 2022

M.Sc Master of Science in Management of Technology & Innovation

Chapman University @ Orange, California, USA | Sep 2013 – May 2017

M.Sc Master of Science in Management of Technology & Innovation

CERTIFICATIONS & OTHER

Google - UX Design Professional Certificate

United Endurance Sports Coaching Academy – Certified Running Coach,

Nike – Running Pacer

Bilingual – English (Native), Indonesian (Fluent)